College.town is Expanding: D1.relocation Joins the Portfolio to Solve the "Onboarding Gap"

Matt Roberts • May 3, 2026

By Matt Roberts, CEO and Founder, College.town

Stop me if you’ve heard this before… Actually, don’t, because it bears repeating: College.town was created with a simple mission: to serve decisionmakers in college athletics


But in conversations with leaders at all levels, it has become clear that while the industry is evolving at breakneck speed, one critical area remains stuck in the past. When it comes to the actual people who power these programs, we often still leave them to sink or swim the moment they accept a new role.


Closing the Onboarding Gap

In a recent conversation, a veteran AD was refreshingly blunt: "Let's be honest... we all suck at onboarding." It’s a harsh realization. The new job, thrilling as it is, so often arrives with a cargo bay full of complications: selling a home, vetting school districts, finding pediatricians, and moving cars.


As with too many other facets of our industry, there’s often a "that's just how it's always been done" mentality. There’s a default expectation that elite professionals somehow "DIY" their own cross-country move without any disruption to their personal lives and work productivity.


There’s a better way. 


Outside of the military, we're living in the most nomadic industry. And knowing that many in this industry aren’t being supported to the fullest, we’re stepping up. In this high-stakes era of college athletics, you cannot afford to have your people distracted by the friction of a poorly managed move.


That is why College.town has taken a controlling interest in D1.relocation.


Why D1.relocation Belongs on Main St. – and How you can Take Part

Think of D1.relocation as your Director of Relocation Operations—your DORO—the dedicated ally that handles the sanity-testing details so that leaders can focus on leading.


By bringing D1.relocation into the College.town ecosystem, we can better serve leaders in two distinct avenues:


For the Department: Create a First-Class First Impression.

The "era of DIY" onboarding is over. By becoming an institutional partner, you ensure every new hire arrives feeling fully supported and ready to be at their best at work and at home. 


To allow schools to experience this value immediately, D1.relocation services are available at no additional investment for all new partners. We’ve removed the barriers so you can focus on building your program, not managing suppliers, claims for broken and delayed items, or reimbursements.


For the Individual: Closing the Support Gap. 

If you are an individual navigating a move without a comprehensive departmental package, you’re no longer on your own. Work with D1.relocation directly to secure the advocacy you deserve. 


If you know a move is likely, don't wait for the chaos to start. Schedule a pre-decision, no-obligation strategy call today. The earlier the plan, the easier the landing.


CONTACT D1.relocation Today >>


We’ve spent over a decade building tools that make the business of college sports more tractable. The acquisition of D1.relocation reflects our ongoing

commitment to the people of college sports.


Our Main Street just added a new shop. Stop by—you’re always welcome.


All the best,

Matt Roberts
CEO, College.town